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  • Writer's pictureMike Brown

Business Feelings

People want to feel like they are doing good.

Employees want to feel like they are working and contributing to good things for people and the planet.

- 83% would be more loyal to a company that helps them contribute to social and environmental issues. (Source: Cone Communications)

Consumers want to feel that their hard-earned money is going to companies that align with their values.

- 70% say they want to know what the brands they support are doing to address social and environmental issues. (Source: Markstein & Certus)

Neither wants to feel that they've been taken advantage of by companies making false claims of being good for people and the planet.

Likewise, entrepreneurs want to feel that their companies are trusted as they build an impactful brand for their team, community, and family.

In many ways, building a business as a certified force for good is a win-win.

In a world of increasing misinformation and false claims (known as greenwashing), becoming a Certified B Corp holds increasing value as a symbol of using business as a force for good, creating a feeling in customers and employees that your company is trustworthy.


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