Sustainability Marketing
A company's commitment to environmental responsibility & sustainable practices is an untapped opportunity to connect with customers & talent with shared values in environmental stewardship.
Our expertise is in helping sustainability-minded brands to connect with more people because of their values and commitments to the planet.
1. Research
First, we provide an industry research report on what your competitors are doing well to attract people that value sustainability.
2. Workshop
Second, we workshop marketing strategy & messaging about your company's sustainability and positive impact.
3. Deploy
Third, we work with those responsible for your marketing & communications to strategically deploy your sustainability marketing messaging.
Deliverables
1. Competitive Research Report on what other companies are doing around their environmental sustainability. This research will inform our strategy for your company and serve as a valuable ongoing resource for you.
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2. Strategic Marketing Plan including memorable taglines, marketing phrases, checklist of places to message your sustainability, recommended schedule/frequency to message sustainability on social media, our "Mission to Money" checklist for leveraging sustainability for profitability, and other marketing approaches for sustainability.